DATA/MORPHOSIS - IT SERVICES
Currently working on redesigning an IT service provider's website by enhancing aesthetics and providing a clearer message to the target audience while calling attention where it is required and leading to conversion.
Role - Website redesign, UX, UI
Tools - Wix, Adobe XD, Photoshop, Canva
Client - data-morphosis.net
THE CHALLENGE
As a startup in IT integration services, data/morphosis is looking to establish itself as a innovative yet reliable company. The main goal was to give the existing website a modern feel through redesign, all while amplifying conversion and incorporating the company's new business offers into the new look.
The only thing that stayed was the color palette. All the rest was re-imagined and restructured to better convey the added value of data/morphosis and highlight the desired path towards the new subscription services
THE SOLUTION
A fresh, professional look that inspires trust as well as action. Keeping the same visual palette and focusing on modern graphic elements, a cohesive style emerged
Well placed calls to action paired with clearly stated, highlighted statistics draw users to continue scrolling and clicking all the way to the lead capture forms and well described subscription options.